When bass anglers talk about successful crankbaits, you can be sure that the Norman Crankbait will be included in the discussion. These 100% American made crankbaits have been around for a long time and are proven fish catchers. The Norman Crankbait features deep lustrous finishes and a huge variety of colors. The diving bill and the attitude that the bait naturally swims at, enable these lures to come through and over underwater obstructions easily. If a hang up does occur, they float up backwards which will often free them automatically. These baits can be effectively fished as deep as 14+ feet on a long cast. They'll wake them up and move a lot of water with the medium wide wobble and built-in rattle. The 3/4 ounce weight will enable you to cast a long way for maximum depth and effectiveness. These Norman crankbaits are an exceptional value and proven money- winners. You'll want a variety of colors at this price.